Global brand protection, with unmatched LATAM expertise.

We help global brands protect their identity, pricing, and margins from counterfeits, gray market, and unauthorized discounts, all in one platform.

Read our approach to brand protection

About us

Our approach: signals first.

Instead of reacting to violations, we spot the early signals behind them. We bring multiple marketplace indicators together into one early-warning layer.

Price signals

Subtle pricing shifts that hint at unauthorized sellers, margin erosion, or early attempts to undercut your official channels.

Product signals

SKU mismatches, variant anomaly, or inconsistent attributes that suggest possible counterfeits, diverted stock, or data manipulation.

Seller signals

New actors, hidden networks, or unexpected activity patterns that reveal who is entering your ecosystem and how their behavior may impact your brand.

Listing signals

Duplicated, altered, or unusual listings that expose inconsistencies, manipulation, or attempts to piggyback on your brand visibility.

Territory signals

Activity emerging outside authorized regions, pointing to parallel imports, cross-border leakage, or unmanaged reseller expansion.

Each signal adds context.

Together, they reveal the patterns behind emerging marketplace risks.

Why global brands

choose Pulpou

We operate globally, but our depth in Latin America gives brands something uniquely valuable:

visibility in a region where risk moves quickly and where early signals matter most.

For global teams, this becomes a strategic advantage.

When you can detect risk early in LATAM, you’re better prepared everywhere else.

What we deliver

A unified view of brand risk across regions.

Early detection of marketplace anomalies.

Clarity on seller behavior and product circulation.

Context that helps teams act faster and more confidently.

A system built to protect brand integrity in the most challenging online environments.

Press

Featured in eCommerce, retail, and legal tech media

A man in a black suit is speaking into a microphone on stage at a conference, while a woman in a beige jacket stands in the background; a large screen displaying text forms part of the backdrop.

Sep 4, 2025

Unfair competition severely damages the sales levels of the brand and online distributors.

Pulpou's CEO explained in a dialogue with Digital Innovation 360 how major brands can turn brand protection into an advantage and also highlighted the fundamental role that AI will play in the coming years, among other things.

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Sep 3, 2025

Pulpou, a company driving the future of brand protection from Argentina to the world

Pulpou has evolved from simply removing counterfeit goods to becoming a comprehensive brand protection platform. It detects risks before they escalate, monitors prices, and blocks unauthorized sellers. It helps brands protect their investment and sell securely on any marketplace.

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A person with short, dark hair, wearing a black long-sleeve shirt, stands against a dark background with their arms crossed and a neutral expression.

June 24, 2023

Advanced Technology for the Prevention and Combat of Counterfeiting in the Online Environment

In an interview with SOMOS PYMES Radio on La Red AM 910, Gabriel Pasqualini, director of Pulpou, explained how to combat piracy during events like Hot Sale and Cyber Monday.

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December 9, 2021

The Sale of Counterfeit Products Online is Increasing: What Are Companies Doing to Combat Them?

In an interview with Fabiana Culshaw for La Nación, Gabriel Pasqualini, director of Pulpou, highlights the increase in counterfeit products during the pandemic and how companies are responding.

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