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Protección de marca global, con una experiencia inigualable en LATAM.
Ayudamos a las marcas globales a proteger su identidad, precios y márgenes de productos falsificados, del mercado gris y de descuentos no autorizados, todo en una sola plataforma.
Sobre nosotros
Nuestra enfoque: señales primero.
En lugar de reaccionar ante las violaciones, detectamos las señales tempranas detrás de ellas. Reunimos múltiples indicadores del mercado en una única capa de alerta temprana.
Señales de precio
Sutiles cambios en los precios que sugieren la presencia de vendedores no autorizados, erosión de márgenes o intentos tempranos de socavar tus canales oficiales.
Señales de producto
Desajustes de SKU, anomalías en variantes o atributos inconsistentes que sugieren posibles falsificaciones, stock desviado o manipulación de datos.
Señales del vendedor
Nuevos actores, redes ocultas o patrones de actividad inesperados que revelan quién está ingresando a su ecosistema y cómo su comportamiento puede impactar su marca.
Listando señales
Listados duplicados, alterados o inusuales que exponen inconsistencias, manipulación o intentos de aprovecharse de la visibilidad de tu marca.
Señales de territorio
Actividad que emerge fuera de las regiones autorizadas, apuntando a importaciones paralelas, fugas transfronterizas o expansión de revendedores no gestionados.
Cada señal añade contexto.
Juntos, revelan los patrones detrás de los riesgos emergentes del mercado.
Por qué las marcas globales
eligen Pulpou
Operamos a nivel global, pero nuestra profundidad en América Latina ofrece a las marcas algo excepcionalmente valioso:
visibilidad en una región donde el riesgo se mueve rápidamente y donde las señales tempranas son las que más importan.
Para los equipos globales, esto se convierte en una ventaja estratégica.
Cuando puedes detectar el riesgo temprano en LATAM, estás mejor preparado en todas partes.
Lo que entregamos
Una visión unificada del riesgo de marca en todas las regiones.
Detección temprana de anomalías en el mercado.
Claridad sobre el comportamiento de los vendedores y la circulación de productos.
Contexto que ayuda a los equipos a actuar más rápido y con más confianza.
Un sistema construido para proteger la integridad de la marca en los entornos en línea más desafiantes.
Presionar
Destacado en medios de eCommerce, comercio minorista y tecnología legal
4 de septiembre de 2025
La competencia desleal daña gravemente los niveles de ventas de la marca y de los distribuidores online.
El CEO de Pulpou explicó en un diálogo con Digital Innovation 360 cómo las grandes marcas pueden convertir la protección de la marca en una ventaja y también destacó el papel fundamental que la IA jugará en los próximos años, entre otras cosas.
3 de sep de 2025
Pulpou, una empresa que impulsa el futuro de la protección de marcas desde Argentina hacia el mundo
Pulpou ha evolucionado de simplemente retirar productos falsificados a convertirse en una plataforma integral de protección de marca. Detecta riesgos antes de que se agraven, monitorea precios y bloquea a vendedores no autorizados. Ayuda a las marcas a proteger su inversión y a vender de forma segura en cualquier mercado.
24 de junio de 2023
Tecnología Avanzada para la Prevención y Combate de la Falsificación en el Entorno Online
En una entrevista con SOMOS PYMES Radio en La Red AM 910, Gabriel Pasqualini, director de Pulpou, explicó cómo combatir la piratería durante eventos como el Hot Sale y el Cyber Monday.
9 de diciembre de 2021
El aumento de la venta de productos falsificados en línea: ¿Qué están haciendo las empresas para combatirlos?
En una entrevista con Fabiana Culshaw para La Nación, Gabriel Pasqualini, director de Pulpou, destaca el aumento de productos falsificados durante la pandemia y cómo las empresas están respondiendo.
