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Identifica i prodotti simili, i segnali di somiglianza superficiale e comprende come i modelli di imitazione plasmino l'identità del tuo prodotto tra i diversi mercati.
Identità del prodotto diluita
Rileva prodotti simili attraverso segnali visivi e di contenuto.
Varianti simili raggruppate
Raggruppa le inserzioni simili per semplificare la revisione.
Contesto di imitazione fornito
Comprende come emergono e si ripetono le imitazioni nei mercati.
Scopri come le imitazioni influenzano la presenza online del tuo marchio.
Rilevamento di somiglianza
Valutazione della somiglianza e clustering
Monitoraggio della posizione del mercato
Monitoraggio dei Prezzi Competitivi
Identifica i prodotti che imitano il design o l’esperienza del tuo marchio.
Rileva articoli quasi identici che copiano le tue caratteristiche, estetica o proposta di valore, anche quando evitano di utilizzare i tuoi marchi.
Perché è importante
Identità del prodotto diluita
Le imitazioni rendono confusa la rappresentazione del tuo prodotto, rendendo più difficile distinguere le inserzioni originali.
E’ difficile tracciare le imitazioni
I duplicati si moltiplicano tra i venditori e le varianti, creando rumore che i team non possono monitorare manualmente.
Coerenza del canale interrotta
Le versioni imitate appaiono in modo irregolare nei vari mercati, complicando l'accuratezza del prodotto e il coordinamento interno.
“Pulpou ci ha permesso di rilevare e fermare le violazioni più rapidamente, mantenendo il nostro ecosistema digitale sicuro e trasparente.”
Paola Fernandez Pfizenmaier
Direttore della Proprietà Intellettuale @Mercado Libre
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